Connecting Truckin, Jerky with new regular customers every month

$17

Cost to Acquire a Customer

$191

Increase in Average Order Value

$600+

Lifetime Value Of a Client

33%

Customer Return Rate

The Brief

Truckin, Jerky wanted to increase their online sales in the Beef Jerky industry as they already have a large presence in service stations and offline retailers.


The client knew that people already like the product, not only for its low-fat and health properties, but also for its large range of flavours and premium quality. However, they were unsure of how to extend beyond their existing channels to grow the business.


Frustrated with their lack of online sales, they decided that they wanted to partner with a digital agency who could assist them with creating a plan that would guide their eCommerce and email marketing aspirations.


The Solution

Liquidlabs was contracted to expand their online product offering, create a successful product marketing funnel, and increase Truckin' Jerky profit.


We started with a full marketing audit. We needed to analyse their existing customers, who they are, and what made them purchase.


Leveraging this audience data, we built out several rapid fire facebook ad campaigns, combined with email marketing and display remarketing. Using this successful mix of strategies, we were able to bring their CoAC (Cost to Acquire a Customer) down to only $17.


Having built up a substantial audience profile on Facebook for the client, we are now able to tap into this audience as desired and manage ad spend accordingly to generate a steady flow of customers.


Successes

Marketing, Sales and Customer Service

  • We achieved conversion of click-to-sale for Facebook Ads of 6.2%.
  • Continual optimisation of Facebook Ads saw cost to acquire a customer drop significantly since the beginning of the campaign.
  • Email marketing sequences were used post sale to drive return customers up by 33%.
  • Offer-specific retargeting campaigns were used for cart abandonment that resulted in further sales.

Financial

  • For every $1 that Truckin' Jerky spend, they earn $2.58 on the front-end, not including repeat sales.
  • 126 new customers were added every month during the duration of the campaign.

"We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product."

Aaron Z
Founder of Truckin' Jerky

Clients we've worked with...

We helped Destination Canada hit a new record of 21.13 million international tourists


Results:

8% Increase in brand recall

The Urban List worked with Liquidlabs on a digital integrated content and amplification campaign for Destination Canada, with great results for all involved.

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We tripled lead generation for Aussie Services


Results:

10% Earned for Every $1 Spent

The team at Liquidlabs have been looking after our AdWords campaign for our plumbing business. In that time they have really delivered on results as promised! They are really easy to deal with and go above and beyond.

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We developed end to end tracking with full ad ROI clarity for Canopy Outdoor


Results:

135% Increase in Conversion Rate

Tracking has enabled us to identify what works and what doesn't, cutting overall ad spend by over $200,000 per year.

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We connected Robin Sharma with hyperactive buyers for rapid ticket sales


Results:

825% Revenue Return on Investment

An overall conversion rate of over 16% for Facebook Ads confirmed that our strategy was working and enabled us to optimise the campaign to sell tickets rapidly.

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We delivered Truckin' Jerky a digital ROI of 287% using Facebook Ads and email marketing


Results:

$17 Cost to Acquire a Customer

We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product.

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We redeveloped the Peter Richards Surveying website elevating the UX and design


Results:

100% Developed as mobile-first

We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product.

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Looking for your own eCommerce or email marketing solution?

Let's get the results you want! We'd love to work together and create an online sales solution that increases your profit.


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